Online Courses:
Promotion

Definition

Introductions or other brief video clips that create an interest or market online courses to prospective students.

Examples

  • Marketing pieces
  • Course highlights

Sample of Use in an Online Course

The following sample was created to introduce and promote the Rosen School's Spring seminar series. It targets managers and executives in the business world interested in executive education. Using video as a communication tool helped enhance the message and enthusiasm about this in-depth learning experience.

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Other Best Practices using Promotion:

Dr. Frank Juge: UCF Wine Program

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